The person behind the compass.

Boussole. A compass. Because we help you find yours.

Boussole & Co was born from two loves - France, where savoir-faire is just a way of life, and the belief that the best work happens when people find their direction together.

I'm Claire Worley - the founder of Boussole & Co, a marketing and communications practice built on over 15 years of experience helping businesses tell their story clearly, reach the right people, and grow with intention.

At Boussole & Co, we work across campaign strategy, brand development, project management, and fractional marketing support - bringing senior-level thinking to businesses that need it, without the full-time overhead.

We believe the best results happen when strategy and creativity work together - and when the people involved care about the outcome as much as you do.

My career didn't start in a graduate programme or a corporate onboarding week. It started at Impressive Advertising - my dad Trevor's agency, which he built and ran in Adelaide for over 30 years. I spent six years there, and it's where I learned that success is built through relationships as much as craft. You learned by doing, you learned by watching someone who cared deeply about the craft, and you learned that the client's business was always the point.

That foundation shaped everything that came after - the way I think about briefs, the way I manage relationships, and the belief that great work is always worth the extra effort. From there I took that grounding into agencies and in-house roles across Sydney, Auckland, and Adelaide - working with some of the world's biggest brands and sharpening every part of my skill set along the way.

Boussole & Co was built on that same ethos: do the work well, look after the people you're doing it with, and keep moving forward with purpose.

The goal is always to be more than a one-off resource. The best client relationships are the ones that grow over time - where we become a trusted part of how a business thinks about its communications, not just someone called in for a single project. That ongoing partnership is where the real value is, for everyone involved.

Adelaide-based, but globally minded. Available for fractional engagements, project-based contracts, and everything in between - no matter where you're located.